6 Simple Ways to Engage Your Audience With Direct Mail Postcards

You could say that simplicity is the key to success with direct mail postcards. In a world where customers are increasingly impatient, you have to make your marketing point clearly and quickly—and convincingly enough to thoroughly engage your audience.

The mere arrival of a postcard in someone’s mailbox is engaging. It’s simply impossible to ignore postcards because they are inherently intriguing—hey, what’s this? Is it from someone I know? Is it a special offer on some product or service I’ve been looking for? Your recipient automatically wants to know more. Even so, they won’t bother to look more closely unless you take specific steps to make that happen.