If you’ve never made a fundraising plan before, it doesn’t have to be difficult. Here are six principles of a good fundraising plan to get you started. A good fundraising plan must have all of these things. 1. How we will raise it (the strategy). 2. Dates (when will this happen?). 3. Who is responsible (who will do it)? 4. Amount we expect to raise (the goal). 5. Amount it will cost to raise the money. 6. The net total raised when cost is factored in.