6 Nonprofit Content Marketing Strategy Tips to Engage Midlevel Supporters

In "The Missing Middle" report on midlevel donor engagement, authors Alia McKee and Mark Rovner of Sea Change Strategies lay out six key points for creating a good content marketing strategy to engage midlevel supporters: deep substance, consistent narrative across all channels, major focus on stewardship, branded name, personal point of contact and reduced ask frequency.

I love this approach. In fact, let’s talk briefly about how your technology can help you do this.