6 Concepts Visitor-Serving Nonprofits Confuse at Their Own Risk

There’s a good amount of information here on Know Your Own Bone that has accumulated through the course of this lil’ corner of the internet’s existence! I recently wrote a compilation post on some of the more important points regarding engaging Millennials within cultural organizations. I also recently found myself in a meeting taking on “the usual clarifications” when it occurred to me that there’s an important opportunity to compile a few of those “usual clarifications” as well!

Here are six sets of terms that often get confused with one another within leadership conversations at museums, theaters, aquariums, zoos, symphonies and other cultural organizations. When we confuse these terms, well, general confusion tends to ensue—and desired outcomes are not as easily achieved.