5 Tips for Getting Your Event Message Out

Unfortunately, there isn’t one sure-fire event promotion vehicle or channel — it’s about finding the winning mix of communications for your audience. So if your organization has traditionally focused solely on a printed program sent by mail, maybe it’s time to shake things up a bit. Try a multi-touch approach by adding some new communications tools to your event promotion toolbox. There's a wide range of online and offline event promotion channels you can consider, including: direct mail, e-mail, social media, websites, PR, event calendars, paid promotions and so on.