5 Reasons Why You Need to Know Where Your Donors Reside

How often do you find yourself guessing about your donors? What do they want from you? What makes them feel engaged? What will make them give and give again? To find these answers, start by asking where your prospective donors live.

By collecting this seemingly insignificant piece of data, you can create more-targeted fundraising campaigns, stay compliant with state fundraising laws, and, hopefully, connect with your donors on deeper levels.

Why should you segment your lists of donors and prospects by geographic location? Here are our top five reasons.