5 Cultural Challenges Nonprofits Face With Digital Fundraising
In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for opportunity to shake up the industry with digital strategies and tactics.
After observing numerous nonprofit clients I've worked with, the implications are clear. A majority of individual donations come from older generations that have more disposable income and are more accustomed to responding to direct mail, as opposed to donating online. The more silent issue I see involves the culture of many nonprofits that hinders the advancement of digital fundraising.
The following is a roundup of five major challenges within the culture of many nonprofits that, if rectified, could open up a windfall of online revenue.