It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have?
Many nonprofits do not know that the line between their volunteers and donors is very thin. The value of a volunteer who donates is also on average much higher than a donor only prospect (about 10 times higher). In other words, your nonprofit would need about ten donors to match the average value of a volunteer who donates. This statistic does not even include a volunteer’s time commitment and work value. A volunteer hour is valued at over $24.00 according to an Independent Sector study.
This data all point to one conclusion. Nonprofits need to focus effort on converting volunteers to donors efferently and effectively.
Here are 5 best practices to help you convert more volunteers to donors.