4 Tips on Cultivating Major Gifts and Donors

If you know how to address your biggest donors, you will inspire continued and increasing support. If you don’t, however, you may lose a critical funding source. More tragically, you may turn off someone who wants to support your cause but who no longer wants to support your organization.

Below, we talk with CFRE Ruthellen Rubin, a nonprofit consultant and professor at NYU’s Heyman Center for Philanthropy & Fundraising, about the best ways for nonprofits to communicate with major donors.

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