4 Tips for Achieving Real Creativity in Your Direct-Response Fundraising

Imagine for a minute that you’re remodeling your bathroom. You’re looking for something new and different. Something exciting! So you ask your contractor to be really creative. You expand the budget, you extend your timeline and the big day finally arrives. You walk into your gorgeous new bathroom, only to find that there is no toilet.

Sounds ridiculous, right? But in so many ways this is what happens in the direct-response fundraising world every single day. In our quest for new, exciting and creative, we can sometimes lose track of the goal.