4 Steps to Stronger Donor Retention

Last week I blogged about the Stop Acquiring New Donors Meme, the most boneheaded fundraising meme of our time. The meme, arising from the general drop in donor retention rates, says you should stop acquiring new donors until you fix your retention. Which is like saying you should stop breathing until you end air pollution.

But retention is a real issue, and you really need to improve it.

Here are four common fundraising practices that hurt donor retention. If you are doing any of these things, change it now. You can improve your retention.