3 Things Successful Nonprofits Do Now to Prepare for December Online Fundraising

The other day my daughter and I were walking down an aisle in a department store, and she noticed a huge Halloween products display.

"Oh come on!" she said.

Too soon. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving. Ah, the apple doesn’t fall far from the tree. You know what it’s not too soon for? Year-end fundraising planning.

For most of you, December is the biggest online fundraising month of the year. You don’t need to get all of your ducks in a row at this moment, but there are steps you can take now.