3 Nonprofit Challenges You Should Anticipate This Year

Trends change every year, bringing new opportunities that are tied to new challenges. Many of them impact donor and volunteer perceptions. Based on my time working in the nonprofit environment, I'm noting specific trends in anticipation for the remainder of 2017. Here are some of the challenges I foresee and some thoughts on how to best overcome them:

The Dilemma Over Marketing and Communication Channels

While so many aspects of communication are focusing on digital channels like social platforms, mobile contact and even text messages, we find that those mediums only work for some donors and volunteers. Others prefer email and phone calls. The challenge then becomes determining if you should take on an omnichannel approach or focus your strategies on specific areas. After all, you don’t want to alienate any demographic or lose any opportunities to achieve your donor and fundraising goals in 2017.