3 Myths of Direct Response Campaigns

I’ve just reviewed results from three middle/major donor integrated direct response fundraising campaigns that my teams managed for various social service organizations over the last year. The numbers are astonishing!

We’ll get to those in a second. First, I want to share some of the negative myths we’ve dealt with around these campaigns, and why they simply aren’t true.

1. Major donors never give through the mail or online.
2. Your best donors will freak out if you contact them multiple times within a few months.
3. Social service organizations, especially those that feed/shelter the homeless, just don’t have real major donor supporters.