18 Ingredients for Successful Fundraising

I’m celebrating my 15-year anniversary as a fundraiser!

In a blog post five years ago, I wrote about the best strategic ingredients for a successful fundraising program. Let’s try that again and see if I want to change my perspective now I’ve grown older.

1. Fundraisers are gold. Quality fundraising staff makes all the difference. Without the right staff, you can forget the rest of this post—and your fundraising results. Hire great professional fundraisers. Now.
2. Database as foundation. You need a database that can service your needs to segment and communicate with your (potential) donors as personally as possible on a mass scale.