If your appeal letter isn’t pulling in enough money in the last few years, it might be the downturn. It might also be because your appeal letter reads like a grant proposal. So how can you come right out and be more original with your appeal letters? How can you be brave and stand up and write something different than has been tried before? Follow these 11 tips. I found them at James Altrucher’s blog, then rewrote them for a nonprofit fundraising perspective.