10 Reasons This Fundraising Appeal Hits It Out of the Ballpark

Here are 10 reasons why this appeal from OneJustice hits it out of the ballpark: 1. The headline is an attention-grabber. 2. The perspective is donor-centered. 3. It tells a story. 4. It plays to key human motivators. 5. It puts the donor in the role of hero. 6. It reminds people they aren't giving to the organization, but to those the organization serves. 7. It links directly, several times, to a campaign-specific donation landing page. 8. In includes a compelling photo. 9. It hammers home the aspirational vision. 10. The signature shows the signer's title.